IMPACT, INTENSITY, ANTICIPATION AND POWER
Our story approach is to exemplify the sport of Power Slap in a stylistically elevated way, while still living in the realm of the brand’s colors, rules, and heart.
![](https://i0.wp.com/creatillusion.com/wp-content/uploads/2023/02/MoodBoard_01.jpg?fit=1920%2C1080&ssl=1)
Mood Board
I aided the director in pre-visualizing the project by creating reference and mood boards and breaking their ideas into shot lists.
I then gathered reference images to bring their vision to life.
NAME CARD ANIMATION
To elevate the intensity and pace of the edit, I incorporated name card animations with glitch effects that visually suggested the impact of a slap. By fusing text animations with this glitch effect, I was able to bring a dynamic element to the project and create a more powerful impact.
![](https://i0.wp.com/creatillusion.com/wp-content/uploads/2023/02/UFC_PowerSlap_v14_Colored_Mixed_Tails_012023_00138.jpg?fit=1920%2C1080&ssl=1)
![](https://i0.wp.com/creatillusion.com/wp-content/uploads/2023/02/UFC_PowerSlap_v14_Colored_Mixed_Tails_012023_00525.jpg?fit=1920%2C1080&ssl=1)
![](https://i0.wp.com/creatillusion.com/wp-content/uploads/2023/02/UFC_PowerSlap_v14_Colored_Mixed_Tails_012023_00245.jpg?fit=1920%2C1080&ssl=1)
![](https://i0.wp.com/creatillusion.com/wp-content/uploads/2023/02/UFC_PowerSlap_v14_Colored_Mixed_Tails_012023_00865.jpg?fit=1920%2C1080&ssl=1)
![](https://i0.wp.com/creatillusion.com/wp-content/uploads/2023/02/UFC_PowerSlap_v14_Colored_Mixed_Tails_012023_00717.jpg?fit=1920%2C1080&ssl=1)
![](https://i0.wp.com/creatillusion.com/wp-content/uploads/2023/02/UFC_PowerSlap_v14_Colored_Mixed_Tails_012023_00408.jpg?fit=1920%2C1080&ssl=1)
![](https://i0.wp.com/creatillusion.com/wp-content/uploads/2023/02/UFC_PowerSlap_v14_Colored_Mixed_Tails_012023_00475.jpg?fit=1920%2C1080&ssl=1)
![](https://i0.wp.com/creatillusion.com/wp-content/uploads/2023/02/PSLAP_Endcard_Echo_v05_00092.jpg?fit=1920%2C1080&ssl=1)
![Tatiana Hithe Tatiana Hithe](https://i0.wp.com/creatillusion.com/wp-content/plugins/salient-core/includes/img/team-member-default.jpg?w=1080&ssl=1)
Tatiana Hithe
Producer
Compadre
![Dave Tousignant Dave Tousignant](https://i0.wp.com/creatillusion.com/wp-content/plugins/salient-core/includes/img/team-member-default.jpg?w=1080&ssl=1)
Dave Tousignant
Editor
Compadre
![Curtis Doss Curtis Doss](https://i0.wp.com/creatillusion.com/wp-content/plugins/salient-core/includes/img/team-member-default.jpg?w=1080&ssl=1)
Curtis Doss
Executive Creative Director
Compadre
![Young H Kim Young H Kim](https://i0.wp.com/creatillusion.com/wp-content/plugins/salient-core/includes/img/team-member-default.jpg?w=1080&ssl=1)
Young H Kim
Jr. Art Director / Animator
Compadre
![client](https://i0.wp.com/creatillusion.com/wp-content/uploads/2023/02/UFC.png?fit=799%2C216&ssl=1)