Topps tapped to help Two key

Editorial pieces for Tokyo Collectors Experience

To promote the Tokyo Series in March 2025, Topps & MLB created a 3-Story Pop-Up museum at ZeroBase in Shibuya Crossing, one of the busiest intersections in the world. Using interactive experiences, one-of-a-kind cards and memorabilia, immersive video, and a shrine to some of the greatest Japanese baseball players of all time, the activation was a huge hit, requiring both a lottery to win a ticket AND a multiple hour wait for those ticket holders to enter.

THE INTRO

THE OTANI MOVIE

Styleframes

DESIGN FRAME

Within a limited production schedule, I developed frame designs that present the Topps cards with an Oriental visual tone and energetic sports appeal. The use of pink and blue was intentional, symbolizing Japanese influence.

Tokyo Collectors Experiences

The Intro

The first piece greeted collectors with a montage of iconic MLB players and cards, building suspense with dynamic music to capture the spirit of American baseball.

Tokyo Collectors Experiences

Otani Movie

The second piece was a film highlighting Ohtani’s extraordinary career, featuring key moments through the client’s best-selling cards. It was scripted in English and voiced in Japanese.