For the Paramount Plus Pride Month TV spot, I chose colors that represent diversity and inclusivity. I wanted to create a color palette that would resonate with the LGBTQ+ community, while also fitting within the current Paramount branding. I decided to incorporate a range of bright, bold colors, including shades of red, orange, yellow, green, blue, and purple. These colors represent the diversity of the LGBTQ+ community and are often used as symbols of Pride. To ensure that the color palette fits within the current Paramount branding, I used the existing brand guidelines to create a design system that allows the colors to be applied in a consistent and cohesive way across all elements of the campaign. The result is a vibrant and engaging color palette that captures the spirit of Pride Month and aligns with the existing Paramount brand identity.