PFL

PACKAGE RENEW

CREATIVE
DIRECTION

PFL takes a bold step forward with a refreshed brand identity, showcasing a sleeker, cooler, and more premium look. This revamped design package elevates the visual experience, building upon the previous broadcast package with enhanced aesthetics and cutting-edge features. It’s a dynamic upgrade that reflects the PFL’s commitment to innovation, setting a new standard for how the league engages with its audience. The Professional Fighters League takes a bold step forward with a refreshed brand identity, showcasing a sleeker, cooler, and more premium look. This revamped design package elevates the visual experience, building upon the previous broadcast package with enhanced aesthetics and cutting-edge features. It’s a dynamic upgrade that reflects the PFL’s commitment to innovation, setting a new standard for how the league engages with its audience.

CREST
DESIGN

I aim to elevate the quality of 3D badges across various categories for the PFL fight. By introducing surface extrusions, I added depth to the backplate, creating a more dynamic and dimensional design. Enhanced textures, improved lighting, and intricate details contribute to a premium aesthetic that sets this logo apart from its predecessor

Young H Kim

Young H Kim

Art Director / 3D Designer / Animator

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Curtis Doss

Curtis Doss

Executive Creative Director

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Erik Lu

Erik Lu

2D Animator

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Kevin Volz

Kevin Volz

Producer

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