PFL takes a bold step forward with a refreshed brand identity, showcasing a sleeker, cooler, and more premium look. This revamped design package elevates the visual experience, building upon the previous broadcast package with enhanced aesthetics and cutting-edge features. It’s a dynamic upgrade that reflects the PFL’s commitment to innovation, setting a new standard for how the league engages with its audience. The Professional Fighters League takes a bold step forward with a refreshed brand identity, showcasing a sleeker, cooler, and more premium look. This revamped design package elevates the visual experience, building upon the previous broadcast package with enhanced aesthetics and cutting-edge features. It’s a dynamic upgrade that reflects the PFL’s commitment to innovation, setting a new standard for how the league engages with its audience.
PFL
PACKAGE RENEW
CREATIVE
DIRECTION
CREST
DESIGN
I aim to elevate the quality of 3D badges across various categories for the PFL fight. By introducing surface extrusions, I added depth to the backplate, creating a more dynamic and dimensional design. Enhanced textures, improved lighting, and intricate details contribute to a premium aesthetic that sets this logo apart from its predecessor
Young H Kim
Art Director / 3D Designer / Animator
Compadre
Curtis Doss
Executive Creative Director
Compadre
Erik Lu
2D Animator
Compadre
Kevin Volz
Producer
Compadre