ESPN MLB called us up to create the launch spot for the 2024 MLB season on Opening Day. Centered around the message ‘welcome to the show,’ our goal was to instill a sense of excitement in viewers, setting the stage for the upcoming season. The concept was centered on vibrant illustrations, crafted to breathe life into the personalities of the players while incorporating iconic baseball imagery. We employed impactful typography and unpolished style to create a compelling visual narrative.