Vasily Lomanchenko is back and with a vengeance. Paired against the undefeated Jamaine Ortiz, this is a fight you won’t want to miss. We created a spot with a slick James Bond graphical approach to pay homage to Lomanchenko’s iconic fighting style. With tight editing and a high-energy Judas Priest remix, Lomanchenko vs. Ortiz will be a big night for fans everywhere.
Round 1
ESPN’s client wanted a slick and premium style for their promo, distinct from the usual grungy fighting style. They emphasized the values of precision, focus, technical expertise, and motivation. The design team used sleek graphics and premium colors to create a visually engaging and memorable promo that captured the client’s brand essence.
Round 2
Clients reduced to two concepts and wanted to combine them into one style. Here are a couple variations based on their notes.
Winner
This is our Winner. Very clean. Combination of classic and modern, Interesting abstract windows using each boxer’s name.
Young H Kim
Art Director / Designer / Animator
Sally Choi
Designer
Tucker Rhodes
Producer
Federico Jimenez
Sr. Producer
Curtis Doss
Executive Creative Director
