THE PLEASURE OF MORNING COFFEE
IHG
Guest How you Guest Brand Refresh
LOGO BRANDING
TILE SYSTEM
The Sculptural Tiles design reflects IHG’s evolution and diversity through elegant, adaptable, animation. This system integrates visuals, text, and logos to deliver sharp branding moments and dynamic movement, elevating campaigns with clarity and impact
GUEST HOW
YOU GUEST 2.0
The Goal was to analyz the IHG brand landscape, including the master brand, brand bar, brand hierarchy, and campaigns, identifying a need for a more consistent approach to unify individual properties and the broader ecosystem.
Young H Kim
Art Director / Designer / Animator
Compadre
Curtis Doss
Executive Creative Director
Compdare
Kevin Volz
Producer
Compadre
