To ignite a sense of boxing energy and adrenaline in the audience, I created a promotional video that featured handwritten typography and graphic assets that showcased each fighter’s unique identity. Vibrant red was chosen as the primary color to capture the audience’s attention immediately. The tight and impactful editing style employed throughout the video effectively communicated the excitement and intensity of the match night.
I drew inspiration from Lopez’s handwritten type on his hand tapes to create a unique and personalized look for each fighter’s identity in the promotional material. Through carefully crafted handwritten typography and graphic elements, I was able to effectively communicate the personality and brand of each fighter.
Young H Kim
Art Director / Designer / Animator
Jonathan Guillen
Creative Director
Federico Jimenez
Producer
Curtis Doss
Executive Creative Director
