ESPN SQUAD

Introducing Ez Shay PJ Nora

ESPN SQUAD

The ESPN Character Squad is designed to bring energy, excitement, and relatability to the brand’s storytelling. By creating a diverse lineup of characters, the squad serves as a dynamic visual and emotional bridge between the audience and the world of sports. These characters embody the passion, competition, and camaraderie that define the sports experience, helping to engage viewers of all ages while amplifying ESPN’s identity as a leader in sports entertainment

SAY HELLO TO EZ

Meet one of the first ESPN newest mascots.
His name is EZ, and is described as hip, bold, athletic, funny, and a little mischievous

ESPN SQUAD

VISUAL

DEVELOPMENT

We explored and refined every detail of the neon-themed golf, football, hockey, and basketball environments. Through multiple design iterations, we ensured each setting authentically captured its sport with accurate proportions and dynamic energy for Ez to shine

EARLY BASKETBALL BG DESIGNS

ESPN SQUAD

FINAL LOOK

ADWEEK

" IT SERVES AS A WAY TO CONNECT WITH FANS AND
BRING THEM SPORTS AND SPORTS INFORMATION
THROUGH A DIFFERENT, FUN LENS AND KEEP THEM IN THE GAME."

Carrie Brzeznsk-Hsu, SVP and Head of ESPN Creative Studio

READ FULL ARTICLE
Young H Kim

Young H Kim

Art Director / 2D&3D Animator

Compadre

Erik Lu

Erik Lu

3D Animator

Compdare

Curtis Doss

Curtis Doss

Executive Creative Director

Compdare

Dania Ocegueda

Dania Ocegueda

Producer

Compadre

RocketFrame

RocketFrame

3D Character Animation

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