The ESPN Character Squad is designed to bring energy, excitement, and relatability to the brand’s storytelling. By creating a diverse lineup of characters, the squad serves as a dynamic visual and emotional bridge between the audience and the world of sports. These characters embody the passion, competition, and camaraderie that define the sports experience, helping to engage viewers of all ages while amplifying ESPN’s identity as a leader in sports entertainment
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Introducing Ez Shay PJ Nora
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SAY HELLO TO EZ
Meet one of the first ESPN newest mascots.
His name is EZ, and is described as hip, bold, athletic, funny, and a little mischievous
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VISUAL
DEVELOPMENT
We explored and refined every detail of the neon-themed golf, football, hockey, and basketball environments. Through multiple design iterations, we ensured each setting authentically captured its sport with accurate proportions and dynamic energy for Ez to shine
EARLY BASKETBALL BG DESIGNS
WIREFRAME ANIMATION
FINAL 4 ENVIRONMENT
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FINAL LOOK
ADWEEK
" IT SERVES AS A WAY TO CONNECT WITH FANS AND
BRING THEM SPORTS AND SPORTS INFORMATION
THROUGH A DIFFERENT, FUN LENS AND KEEP THEM IN THE GAME."
Carrie Brzeznsk-Hsu, SVP and Head of ESPN Creative Studio
READ FULL ARTICLEYoung H Kim
Art Director / 2D&3D Animator
Compadre
Erik Lu
3D Animator
Compdare
Curtis Doss
Executive Creative Director
Compdare
Dania Ocegueda
Producer
Compadre
RocketFrame
3D Character Animation