Academy of

Country Music Award 2024

Creative Development

I design to cover a broad spectrum, from timelessly elegant to homegrown classic. I came up with directions that could create a striking campaign that defines the ACM brand amongst the array of music award ceremonies while also positioning it to welcome younger audiences to the event.

Classic

This system uses handwritten labels, warm bronze foiling and embossed embellishments to create a dimensional aesthetic that is rustic and tactile.

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Tradition

Employing classical design elements like typography, illustration, and color palettes, these covers seamlessly blend artistry with function. Just as every history is documented, so too are the accolades in the world of country music

Premium

Once annually, artists strive for the pinnacle of country music achievement, craving the glory in their grasp. This concept embodies this aspiration with a premium vibe, placing the trophy at its heart. This design not only showcases the award but also symbolizes the dedication and dreams of the artists, capturing the essence of their journey.

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Western

Country music is more than just a genre; it’s a culture. This concept delves into the roots of country music, featuring authentic Western patterns and textures

New Era

Country music has evolved over time, often blending with newer genres like electronic music and hip-hop. This concept targets a younger audience by incorporating a modern, appealing graphic design approach.

Invitation

Revitalize social-targeted concepts with a contemporary approach, employing clean and systematic design principles that seamlessly unite all social-related campaigns. This comprehensive strategy ensures consistency and coherence across various social platforms, maximizing impact and engagement with the intended audience.

Timeless

Like fine wine, country music only improves with age, never fading but gracefully evolving. This concept draws inspiration from various wine label designs, blending handwritten and sans-serif fonts, along with embossed type treatment and a textured paper label.

Shine

This is the moment to shine, where all the hard work culminates in recognition with awards. The sparkle of the diamond reflection adds a special touch to this concept.

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Color

The focus is entirely on the musicians and artists, with colorful spotlights highlighting their talent to elevate the excitement of the year’s most spectacular moment in country music.

Headline

All eyes are on the American Country Music Awards! This concept, inspired by magazine cover design, will showcase every star to fans and audiences, letting them bask in the spotlight.

Silhouette

This concept takes a more graphic approach, focusing on a specific section of the logo. The trophy adorned with a hat is an iconic symbol of this award, emphasized through the use of silhouette technique.

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Soundwave

The most enchanting moment of the year unfolds! Sparkling particles dance, shaping the soundwaves of music, culminating in the iconic ACM Award trophy