ESPN

Lomachenko
VS Ortiz

Play Video

LOMACHENKO VS ORTIZ

ESPN TOP RANK

Vasily Lomanchenko is back and with a vengeance. Paired against the undefeated Jamaine Ortiz,  this is a fight you won’t want to miss. We created a spot with a slick James Bond graphical approach to pay homage to Lomanchenko’s iconic fighting style. With tight editing and a high-energy Judas Priest remix, Lomanchenko vs. Ortiz will be a big night for fans everywhere.

Round 1

ESPN’s client wanted a slick and premium style for their promo, distinct from the usual grungy fighting style. They emphasized the values of precision, focus, technical expertise, and motivation. The design team used sleek graphics and premium colors to create a visually engaging and memorable promo that captured the client’s brand essence.

Round 2

Clients reduced to two concepts and wanted to combine them into one style. Here are a couple variations based on their notes.

Concept A

Concept B

Concept C

Winner

This is our Winner. Very clean. Combination of classic and modern, Interesting abstract windows using each boxer’s name.

 

The Chosen one

Young H Kim

Young H Kim

Art Director / Designer / Animator

Sally Choi

Sally Choi

Designer

Tucker Rhodes

Tucker Rhodes

Producer

Federico Jimenez

Federico Jimenez

Sr. Producer

Curtis Doss

Curtis Doss

Executive Creative Director

Leave a Reply