CBS campaign

Get Into Something Good

Into

The Finale

CBS had plenty of season finales on the horizon. Wanting to end these shows on a high note and give their viewers a proper sendoff into summer, they asked us to expand upon their existing “Get Into Something Good” campaign with some original written concept exploration and visual identity development.

Flexibility

Building Language Systems

The goal was to build out several language systems that laddered up to the campaign title. Taking advantage of its flexibility, we reworked the “Get Into Something Good” line to create several versions that included new words and phrases encouraging viewers to tune into CBS’s upcoming season finales.

Excitement

Pleasing to Eye

With the goal of getting viewers pumped for these final episodes, we made sure our visuals communicated the excitement of the shows themselves. Our designs utilized the eye iconography found in CBS’s logo while also incorporating other dynamic visual elements as well as vibrant colors that felt simultaneously light and dramatic.

Flexibility

Muti resolution for Social

  • Instagram
  • Tiktok
  • Facebook 
  • Twitter 
  • Linkedin
Guidance

Visual Style Guide

To bring it all together, we broke down this visual system into a comprehensive style
guide with the goal of creating a streamlined approach to CBS’s campaign branding.

Young H Kim

Young H Kim

Art Director / 2D Animator

Compadre

Curtis Doss

Curtis Doss

Executive Creative Director

Compadre

Joseph Moon

Joseph Moon

2D animator

Doug Chang

Doug Chang

Graphic Designer

Carolina Tobal

Carolina Tobal

Producer

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