Into
The Finale
CBS had plenty of season finales on the horizon. Wanting to end these shows on a high note and give their viewers a proper sendoff into summer, they asked us to expand upon their existing “Get Into Something Good” campaign with some original written concept exploration and visual identity development.
Flexibility
Building Language Systems
The goal was to build out several language systems that laddered up to the campaign title. Taking advantage of its flexibility, we reworked the “Get Into Something Good” line to create several versions that included new words and phrases encouraging viewers to tune into CBS’s upcoming season finales.
Excitement
Pleasing to Eye
With the goal of getting viewers pumped for these final episodes, we made sure our visuals communicated the excitement of the shows themselves. Our designs utilized the eye iconography found in CBS’s logo while also incorporating other dynamic visual elements as well as vibrant colors that felt simultaneously light and dramatic.
Flexibility
Muti resolution for Social
- Tiktok
Guidance
Visual Style Guide
To bring it all together, we broke down this visual system into a comprehensive style
guide with the goal of creating a streamlined approach to CBS’s campaign branding.
Young H Kim
Art Director / 2D Animator
Compadre
Curtis Doss
Executive Creative Director
Compadre
Joseph Moon
2D animator
Doug Chang
Graphic Designer
Carolina Tobal
Producer
